Great conversion rates are built on digital trust

Have you ever thought about why you accept 1% and 2% conversion rates? Why you are satisfied to pay hard-earned dollars to bring 100 site visitors to your website, and have 98 of them leave without buying? You may not think about this at 3am, but we do!

rammp build digital trust
It was one of those ‘ahah’ moments… it is a continuous point of reference for us that keeps giving value. It cuts straight to the point. It removed our business jargon and helped us re-focus our vision and value-add

Elise Hunter, Head of Marketing, Writer’s Toolbox

Meet the RAMMP Team

Anna Harrison profile picture
Founder and CEO
Anna Harrison

Anna specialises in optimising tech products for performance, marketability, acquisition and venture funding. University medal winner and IT Hons graduate Anna spent the first part of her career riding the high of the .com wave in the UK and USA, designing products that people love, working with startups and Fortune 500 companies like Tiny, IBM, WordPress, RMIT, Oracle, TravelersBox and NZTE. Anna completed a PhD in experience design, has spoken at conferences around the world and continues to write and share knowledge about product design and user experience. Her latest book, Digital Brand Romance describes the ADORE Process™, the basis for RAMMP’s patented AI engine.

Steve White  profile picture
Founder and CRO
Steve White

Steve is a consummate explorer and entrepreneur, always curious to find better ways and to explore new horizons. Growing up in remote northern Australia, Steve’s inquisitive nature led him to become one of Australia's more experienced Indigenous and land-based negotiators. Steve has invested in and contributed to businesses in a multitude of sectors including resources, technology, and property and continues to support and mentor founders and colleagues establishing new businesses. Steve excels in seeing the future before it is here and structuring deals to support that vision. At RAMMP, Steve leads our growth strategy and partner relationships, creating a foundation for sustainable growth in order to maximise shareholder value over time.

Michelle Hermans profile picture
Michelle Hermans

Michelle’s Chief of Staff role was fast-tracked when we identified her strong personal traits around organisational skills, research capability, attention to detail, ability to herd cats, and upbeat personality. Michelle’s extensive background in executive assistant and personal assistant roles at high levels in government and commerce, combined with strong policy development experience and a huge heart for volunteer work means that she is perfectly suited to support and autocorrect the RAMMP team on a day-to-day basis. Her engaging personality, stylish manner and can-do attitude keep the vibrancy levels in the office at constant highs!

Alexander Manu profile picture
Alexander Manu

Alexander Manu joins RAMMP in an advisory capacity, helping steer the future direction of the product and ensure that what we deliver to market is futureproof. Alexander is a global leader in strategic innovation, a prolific author on the topics of technological disruption, and a leading advisor to executive teams in Fortune 500 companies in industries as diverse as consumer packaged goods, media, logistics, advertising, communications and manufacturing. Alexander serves on the faculty of OCADU University in Toronto and the Schulich Executive Education Centre (SEEC) and in 2018 was appointed the Global Innovation Steward at Holofy, a vibrant London (UK) based organization that builds technology that creates authentic connections between businesses and their customers.

Delivery Partners

Read Digital Brand Romance to learn more about how the ADORE ProcessTM builds Digital Trust

Digital Brand ROmance book cover
A comprehensive, original, concise, practical, and well-crafted book and companion on-line course covering the whole gamut of digital marketing techniques to get clients, keep them engaged and build relationships. Remove your reliance on luck!
Alexander Manu, Senior Partner and Chief Imaginator at Innospa International Partners
Learn More
Digital Brand Romance book cover
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