about us

ā€œI always thought that relationships were magic, and you either got lucky or you did not.ā€ Thatā€™s what RAMMP's Founder Anna Harrison believed growing up. Then she saw an article in the New York Times titled To fall in love with anyone, do this.

 

 

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story

Delving into the underlying research by a team at Columbia University on the science behind how meaningful relationships are manifested, Anna wondered ā€œWow. If this works for love can I apply it to business and brands?ā€

RAMMP teammeet the
RAMMP team

RAMMP Anna Harrison

FOUNDER

Anna Harrison

Anna specialises in optimising tech products for performance, marketability, acquisition and venture funding. University medal winner and IT Hons graduate Anna spent the first part of her career riding the high of the .com wave in the UK and USA, designing products that people love, working with startups and Fortune 500 companies like Tiny, IBM, WordPress, RMIT, Oracle, TravelersBox and NZTE. Anna completed a PhD in experience design, has spoken at conferences around the world and continues to write and share knowledge about product design and user experience. Her latest book, Digital Brand Romance describes the ADORE Processā„¢, the basis for RAMMPā€™s patented AI engine.

   
RAMMP Michelle Hermans

CHIEF OF STAFF

Michelle Hermans

Michelleā€™s Chief of Staff role was fast-tracked when we identified her strong personal traits around organisational skills, research capability, attention to detail, ability to herd cats, and upbeat personality. Michelleā€™s extensive background in executive assistant and personal assistant roles at high levels in government and commerce, combined with strong policy development experience and a huge heart for volunteer work means that she is perfectly suited to support and autocorrect the RAMMP team on a day-to-day basis. Her engaging personality, stylish manner and can-do attitude keep the vibrancy levels in the office at constant highs!

   
RAMMP Peter Ward

STRATEGIC ADVISOR

Peter Ward

Peter is an entrepreneurial business leader that has proven experience in unlocking organisational value. This deep understanding of how to accelerate growth has been recognised with winning the Australian Young Technology Entrepreneur of the Year in 2018 and being a finalist for the Pearcey Award for entrepreneurial ICT achievement and contribution. Peterā€™s business and Board experience is demonstrated through building and exiting three of his own businesses, providing advisory services to multiple start-ups as well as leading the ASX-listed MOQ Limited (ASX:MOQ).
around-25-logo-greyscale

DEVELOPMENT PARTNER

Paul Chirila

Around25 have been our development and design partners from the moment that RAMMP was a concept. Under Paul's guidance, they have helped us shape an early stage MVP, deliver a robust RAMMP V1, and are on the journey as we pivot to the new dawn of RAMMP.AI.

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See what businesses like yours are saying...

This process is invaluable, it clearly helps you identify and prioritise where your most significant opportunities to improve conversion and engagement i.e., and gives you a plan for getting there.

 

invaluable

 

Richard McLeod
CEO LoadedReports

It was one of those ā€˜aha!ā€™ momentsā€¦it is a continuous point of reference for us that keeps giving value. It cuts straight to the point. It removed our business jargon and helped us re-focus our vision and value-add.

 

ā€œaha!ā€

 

Elise Hunter
Head of Marketing, Writerā€™s Toolbox

RAMMP has given us confidence to make decisions and try things that we would have been hesitant to change. Regular check-ins set us up wellto make more of these kinds of decisions moving forward. It has made everything super clear for us.

 

confidence

 

Jeremy Johnson
CEO Rocketspar

Instrumental in helping a number of my technology companies to transform the performance of their websites by optimising thecustomer journey. The RAMMP methodology is a proven, repeatable process that can be applied quickly and delivers fast results.

 

instrumental

 

Chris Ridd
SaaS Business Advisor

RAMMP broke down the digital go-to-market processinto simple and digestible steps, and showed how the typical online customer journey can be worked to target an increase in conversation rates.

 

simple & digestible

 

Dr. Shaan Cory
Startup Founder