Why Your Funnel Leaks Emotion (and How to Stop It)
Michelle Picoto Michelle Picoto

Why Your Funnel Leaks Emotion (and How to Stop It)

Most funnels aren’t broken because of poor design or weak CTAs. They leak because they ignore how people actually feel in key moments.

This article breaks down why conversion isn’t just about clarity – it’s about emotional certainty. Using insights from behavioural science research and RAMMP’s ADORE™ Process, we explore the subtle trust gaps that cause bounce, hesitation, and silence.

If your funnel feels fine but results say otherwise, this is the missing piece.

Read More
B2B SaaS books 300% more demos with one UX fix
Anna Harrison Anna Harrison

B2B SaaS books 300% more demos with one UX fix

QuipCheck’s sign-up form was working – just not in the way they hoped. It was quietly turning away over 95% of potential customers.

Here’s how they found the friction, made one smart change, and tripled their demo bookings – without spending a dollar on ads.

Read More
RAMMP's Biggest Fans Tell All
Anna Harrison Anna Harrison

RAMMP's Biggest Fans Tell All

Success stories from RAMMP's biggest fans. In these testimonials, or customers share their experiences in how they used RAMMP's unique AI to help them generate spectacular results - ultimately, helping their businesses grow well beyond their means and expectations.

Read More
How a medical service provider increased website bookings by 547%
Anna Harrison Anna Harrison

How a medical service provider increased website bookings by 547%

kindSIGHT, a specialist ophthalmology clinic, was investing in marketing but still struggling to increase online bookings. They ran a RAMMP Diagnostic and quickly saw the real issue: their Sign-Up milestone was leaking trust.

The problem wasn’t traffic. It was conversion.

RAMMP helped identify that the friction came from unclear CTAs and a booking experience that didn’t fully support older patients. With a few focused changes, kindSIGHT increased online bookings by 547% in the first month – without spending more on ads or rebuilding their site.

The insight: when you find the real blocker, the fix is easier than you think.

Read More
PocketSmith nails onboarding and revenue soars.
Anna Harrison Anna Harrison

PocketSmith nails onboarding and revenue soars.

The challenge for PocketSmith 90% of paying customers were active in the first month after signing up, 44% of customers were inactive in the second, and were therefore more likely to churn. The opportunity cost of these churned customers was high. Learn how PocketSmith turned this around.

Read More