RAMMP DUDE DOESN’T GUESS. HE SCORES.
NEVER LET ANYONE TELL YOU MARKETING CAN’T BE MEASURED.
The RAMMP System is powered by the patented ADORE Process™, a behavioural-science-backed framework that helps you pinpoint exactly where your are losing trust and potential customers. Custom-trained AI and on-call Helpers fix what’s broken, so you can grow without the guesswork.
From B2B tech to tourism to thoroughbred horse dealers (yes, really), RAMMP has helped hundreds of brands map what’s actually breaking their growth.
Hundreds of brands. One common problem: trust leaks.
MOST COMMON CONVERSION FAILS IN THE WILD.
HARNESSED FROM 981 (AND COUNTING) DIAGNOSTIC REPORTS AND FIXES ACCROSS 20 INDUSTRIES.
44%
of all brands fail by proposing on the first date
WHAT THIS LOOKS LIKE
BOOK A DEMO, CALL US, BOOK NOW buttons in the hero.
WHY IT FAILS
Too intimate. No trust has been built before the ask.
BIGGEST OFFENDERS
SaaS, Engineering, HealthTech
💝 ADORE MILESTONE: The First Impression (Branding)
MOST COMMON FAILURES BY ADORE™ MILESTONE
61% The Arrival
49% The First Impression
35% The First Date
22% The Honeymoon
29% The Reality
38%
of all brands fail by delivering self-obsessed monologues
WHAT THIS LOOKS LIKE
Leading with product features, instead of value delivered. “Our products”. “We deliver”.
WHY IT FAILS
I need to understand how you will make my life better, because it’s about me. Not you.
BIGGEST OFFENDERS
Pro services, tech startups, FMCG
💝 ADORE MILESTONE: The First Date (Website)
MOST IGNORED PSYCHOLOGY TRIGGERS
72% ignored: “Do people like me use this?”
64% failed to anchor: ROI for me personally
58% skipped: Urgency & loss aversion
36%
of all brands fail by delivering confusing pathways to buy
WHAT THIS LOOKS LIKE
Confusing menus. Clashing CTAs. Total UX chaos. Pop-ups on arrival.
WHY IT FAILS
If I can’t figure out how to buy (or engage) with you, I will lose ineterst and spend more with your competitor.
BIGGEST OFFENDERS
Ecomm, Gov SaaS, EdTech
💝 ADORE MILESTONE: The First Date (Website) and The Honeymoon (Commitment)
THE FIXES RAMMP DELIVER MOST OFTEN
Homepage rewire & CTA clean-up: 52%
Messaging & narrative rewrite: 48%
UX streamlining & onboarding: 31%
Trust signal injection (logos, testimonials): 27%
Value prop reframing: 23%
Source: Based on insights from 981 RAMMP Diagnostic reports across 500+ brands and 20+ industries.
GOOD NEWS, YOU DON’T HAVE TO BECOME A SCIENTIST TO FIND YOUR TRUST LEAKS. YOU ONLY NEED 60 SECS TO RUN A RAMMP DIAGNOSTIC.
Curious about what the six ADORE™ Milestones are all about? Why, we’re so glad you asked...
“The ADORE Process™ is INVALUABLE. it clearly helps you identify and prioritise where your most significant opportunities to improve conversion and engagement lie and gives you a plan for getting there.”
— Richard McLeod, CEO LoadedReports
yeah, nah. Give me the science Bro.
Without trust there is no sale.
Most marketing fails not because it is bad, but because it does not build trust. Following the ADORE Process™ systematically builds trust, and increases conversion rates by 10-40% by fixing the trust leaks in the funnel.
The ADORE Process™ defines six critical milestones in the formation of trust when potential buyers engage with your business. As this relationship unfolds in a digital space, we are able to measure it.
RAMMP shows you exactly where your trust is leaking, and what to do to plug the holes in your funnel.
The 6 Stages of The ADORE Process™ POWER RAMMP.
ADORE™ is based on the science of how people build relationships and trust. translated into measurable moments in digital spaces.
✦ The Arrival. The art of attraction. Most think of this step as “Marketing”. We call it step one. Read How Thnx! Created A Revenue-Positive Marketing Campaign With 100% Conversion Rates.
✦ The First Impression. Kindle sparks of interest. You have so little time to get the “Branding” right. Read How a Decade of Brand Evolution Helped GoDaddy Appeal to a Larger Target Audience and Grow Online Sales.
✦ The First Date. Boredom kills romance. This is your chance to engage and build desire through the story on your “Website”. Read How NextMinute Reduced Website Exits by 170% by Creating a Smoother Journey to Sign-Up.
✦ The Honeymoon. Turn intrigue into action. Without “Commitment” we are simply entertaining a revolving door of first date Freddy’s. Read Removing Resistance Results in 300% More SignUps for Compliance App Quipcheck.
✦ The Reality. Deliver on the promise. A critical moment to cement your integrity by delivering a quick win in the “Onboarding” phase. Read How a Few Simple UX Changes Increased Monthly Net Payer Gain by 138% for PocketSmith.
✦ The Moment of Truth. Are you unforgettable? Where the tire hits the road and perceptions of value cement loyalty. Read How Grammarly Uses a Weekly Newsletter as a Clever Reminder of Their Value to Maintain Engagement.
For those who love to read more…
Digital Brand Romance
Digital Brand Romance by Dr. Anna Harrison introduces the ADORE Process™, a proven, evidence-based methodology that aligns the stages of customer relationships with marketing strategies. This six-step framework draws parallels between romantic relationships and consumer decision-making, helping brands optimize conversion rates, increase customer retention, and foster lasting loyalty. Through tactical advice and actionable insights, Digital Brand Romance equips businesses to eliminate guesswork from marketing and drive growth by building meaningful, data-driven customer connections. Discover how to apply this powerful system to your brand and start transforming how you engage with your audience today.
“OUR direct bookings INCREASED by 25% after only one month using the RAMMP System and our custom bot Joy.”
— Andrea, Kuranda Day Tours
READY TO SYSTEMATISE YOUR GROWTH?
Diagnose. Execute. Grow.
You don’t need to become a marketer. You need a system that works.
✅ Strategic planning with RAMMP Diagnostics
✅ Proven execution with RAMMP Helpers
✅ Agency quality outcomes with RAMMP Custom Bots
Whether you’re solo, scaling, or outsourcing, RAMMP keeps everything structured and moving.
Fix broken website journeys
Find why your leads are leaving
Improve conversion rates
Know exactly what to do next