The ADORE Process™

RAMMP doesn't guess.
It measures.

Marketing fail isn't a creativity problem. It's a trust problem. The ADORE Process™ maps every moment where your customer decides to stay — or leave. RAMMP scores each one, then fixes what's broken.

Patent 2021105053 · 900+ brands diagnosed

Trusted by 500+ brands across 20+ industries
1024+ Diagnostic reports
20+ Industries
10–40% Conversion uplift
60 sec To your first score
How it works

From leaking trust to growing revenue — in five moves.

The RAMMP system is built on one principle: diagnose before you spend. Every step is driven by your score.

1

Enter your URL — get your Brand Trust Score

RAMMP Web Dude scans your site and returns a score in 60 seconds. Free. No signup required. The score shows exactly where customers are being lost — before you spend a cent to fix it.

Free · 60 seconds
2

See what's broken — across all 7 trust dimensions

The full ADORE diagnostic scores every milestone in the buying journey. Connected to your GA and financial markers. A prioritised fix list — highest-impact actions first.

Full diagnostic · $49/month
3

The agent fixes it — with your approval

The Website Agent connects to your existing site via one plugin install. It identifies trust leaks, proposes fixes, and deploys them with your approval. Your site improves — automatically, continuously, without a developer.

Website Agent · $499/month
4

Add agents where your score is lowest

Marketing score low? Add the Marketing Agent. Onboarding leaking? Add the Onboarding Agent. The diagnostic tells you exactly what to add next. Each agent handles one ADORE dimension — automatically.

Additional agents · $499/agent/month
5

The system learns — your score keeps improving

Every agent measures its own performance. The self-learning loop adapts to what's working. Your Trust Score improves over time — and you get a weekly report proving it. Marketing done. Completely.

Full RAMMP system · $2,500/month

You don't need to become a marketer. You need a system that works.

Run a free diagnostic →
The science behind it

7 moments where customers decide to trust — or leave.

The ADORE Process™ maps every emotional milestone in the buying journey. RAMMP measures each one. Patent 2021105053

0 seconds

The Arrival — Do people like me buy brands like yours?

Your marketing budget is spent getting them here. If discovery is broken, traffic never arrives.

10 seconds

First Impression — Are you trustworthy and credible?

Visuals, voice, and value proposition assessed instantly. High bounce rates live here.

3 minutes

First Date — Is there no one better? Can I afford you?

The exploration phase. Page layout, social proof order, and copy sequence determine whether they stay.

Sign-up

The Honeymoon — How risky is this to try?

Active commitment triggers ownership psychology. Friction here destroys conversion rates.

48 hours

The Reality — Can I make this work for me?

The most overlooked milestone. Time-to-first-win determines whether a customer stays or churns.

Renewal

The Moment of Truth — Do you make my life better?

Has your product become part of their routine? Low engagement here signals a broken promise.

Advocacy

Recommend or RIP — The compounding engine.

A trusted referral collapses the buying journey from 5 steps to 2. This is where growth compounds.

What we find in the wild

Most common conversion failures. Across 981 diagnostics.

Harnessed from 981 diagnostic reports across 20+ industries.

44%

Proposing on the first date

What it looks like: BOOK A DEMO, CALL US, BUY NOW in the hero — before any trust is established.

Why it fails: Too intimate, too fast. No trust has been built before the ask.

Biggest offenders: SaaS, Engineering, HealthTech

↳ ADORE: First Impression
38%

Self-obsessed monologues

What it looks like: Leading with features. "Our products." "We deliver." All about the brand, not the buyer.

Why it fails: Customers need to see how you improve their life. Not yours.

Biggest offenders: Pro services, tech startups, FMCG

↳ ADORE: First Date
36%

Confusing pathways to buy

What it looks like: Clashing CTAs. Chaotic menus. Pop-ups on arrival. Total UX friction.

Why it fails: If they can't figure out how to buy, they'll buy from your competitor instead.

Biggest offenders: Ecomm, Gov SaaS, EdTech

↳ ADORE: First Date + Honeymoon

Failures by ADORE™ Milestone

The Arrival61%
First Impression49%
First Date35%
The Reality (Onboarding)29%
The Honeymoon22%
Free download

The 2025 Marketing ROI Report

Download the report →

Source: 981 RAMMP Diagnostic reports across 500+ brands and 20+ industries.

Results in the wild

What happens when you stop guessing.

+25% direct bookings

"Our direct bookings increased by 25% after only one month using the RAMMP System and our custom bot Joy."

Andrea · Kuranda Day Tours

Invaluable clarity

"The ADORE Process™ is invaluable. It clearly helps you identify and prioritise where your most significant opportunities to improve conversion and engagement lie — and gives you a plan for getting there."

Richard McLeod · CEO, LoadedReports

Following the ADORE Process™ systematically builds trust — and increases conversion rates by 10–40% by fixing the trust leaks in the funnel.

Based on 981 RAMMP diagnostic reports

Ready to systematise your growth?

Diagnose before
you spend.

You don't need to become a marketer. You need a system that works. 60 seconds to your first Trust Score. Free.

Strategic planning with RAMMP Diagnostics
Proven execution with RAMMP Helpers
Agency-quality outcomes with RAMMP Custom Bots

Diagnose before you spend.