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Digital Brand Romance is definitely challenging, deceptively simple and surprisingly practical. It doesn’t just present the solution to your problems, it will help you find better problems to solve.

— Dr Ben Kraal, Director of Experience Design, Symplicit

Download your FREE book resource pack here.

Your pack contains worksheets that will help you implement the fixes recommended in the book. You can use these to self-create changes to your website that will help increase conversion.

A Quick Guide to The ADORE Process™

  • When it comes to conversion... relationship is everything

    When a website is truly profitable, what it really means is that visitors quickly become engaged, develop trust, deep loyalty and become brand advocates. When the relationship is strong, CAC approaches zero.

    The Relationship begins the moment a site visitor lands your website.

  • The Arrival: Marketing

    If you score high your prospective suitors are arriving in numbers- everything is simpatico. Your outreach is paying dividends.

    Conversely, a low score usually means the opposite - good to know-we can help fix it so you don't waste money.

  • The First Impression: Branding

    A bit like speed dating, your website has about 10 seconds to start a relationship. When that happens higher conversion rates usually follow. Hey...gotta love that!

  • The First Date: Website

    You’ve earned their interest. Now you’ve got about 3 minutes to win their trust. Careful. They may become very attached and tell all their friends about you.

  • The Honeymoon: Commitment

    Did you just get engaged? Looks like it. They gave you their name, their digits. You’re definitely doing something right.

  • The Reality: Onboarding

    They liked you. They made a commitment. They’re probably telling their friends about you right now. The important thing now is to keep the love burning. Whatever you do, don’t ignore them! Don’t stress. We’ll help you.

  • The Upgrade: Pricing

    Congratulations! Mazeltov! Gongxi ni! Now all you have to do is not forget what made you such a catch in the first place. And keep evolving your relationship, so they know that with you, life is so much better.

    People are always looking over their shoulders -so fickle- But with RAMMP on your site, you’ll be first to know.

“Digital Brand Romance is a comprehensive, original, concise, practical, and well-crafted guide covering the whole gamut of digital marketing techniques to get clients, keep them engaged and build relationships.”

— Alexander Manu, Senior Partner and Chief Imaginator at Innospa International Partners

Start reading Digital Brand Romance

Tomorrow arrived, and all great relationships now begin online— including the ones between your future customer and your brand. Whether you are selling shoes, software, or spaceship parts, the romance begins and evolves in a digital world.

While over 80% of businesses think they provide excellent customer experiences only 8% of customers agree.

The reality is that the state of modern, digital brand relationships is quite dysfunctional: an average conversion rate of 3% means that 97% of engagements with your brand fail. Not only does this inefficiency chew up marketing budget but it also taints future engagements with your brand.

In Digital Brand Romance, you will learn the proprietary six-step ADORE Process™ that has helped brands worldwide consistently achieve conversion rates above 20%. The ADORE Process™ is used by some of the most innovative scaleups, fast-growth exporters, and leading brands to consistently sell more, more often. Each step of the ADORE Process™ aligns with one of the key moments of influence in the digital relationship with your brand.

Understanding the forces that drive each moment will allow you to identify signs of relationship breakdown; common causes of issues and how to resolve them; and which metrics to track to measure progress.

You will also learn how to apply the process to conduct regular digital relationship audits, removing your reliance on luck in the future success of your brand.

Digital Brand Romance is highly practical and offers tactical, helpful advice to apply in your business immediately.

“Wonderfully clear and practical advice in a complex area.”

— Glen Murphy, Regional Director, Australia Pacific, NZ Trade and Enterprise