Tomorrow arrived, and all great relationships now begin online — including the one between your future customer and your brand. Whether you sell shoes, software, or spaceship parts, the romance begins and evolves in a digital world.
Over 80% of businesses think they provide excellent customer experiences. Only 8% of customers agree.
The reality is that modern digital brand relationships are dysfunctional. An average conversion rate of 3% means 97% of engagements with your brand fail. That inefficiency doesn't just chew through marketing budget — it taints every future engagement with your brand.
In Digital Brand Romance, you'll learn the proprietary six-step ADORE Process™ that has helped brands worldwide consistently achieve conversion rates above 20%. It's used by some of the most innovative scaleups, fast-growth exporters, and leading brands to sell more, more often. Each step aligns with one of the key moments of influence in the digital relationship with your brand.
Understanding the forces that drive each moment lets you spot relationship breakdown early, diagnose the common causes, and know exactly which metrics to track. You'll learn to run regular digital relationship audits — and remove your reliance on luck.
Highly practical. Tactical advice you can apply in your business immediately.
- Author
- Dr Anna Harrison
- Publisher
- Business Expert Press
- Published
- 2025
- ISBN
- 978-1-63742-223-6 (paperback)
978-1-63742-224-3 (eBook)
