RAMMP Diagnostic Protocol

Section 1

Term being defined

RAMMP Diagnostic Protocol.

The procedural specification that operationalises the ADORE Process™ into a repeatable, patent-protected behavioural-measurement procedure.

Section 2 · Definition

The RAMMP Diagnostic Protocol is the procedural specification that operationalises the ADORE Process™ into a repeatable, patent-protected scoring procedure — applying behavioural-measurement at the six Trust Checkpoints to produce a quantitative Brand Trust Score and a Revenue Feasibility Index for every customer engagement.

Section 3

Purpose

The Protocol exists to translate the ADORE Process™ methodology into a repeatable measurement procedure that produces identical scores from identical buyer-journey conditions.

Three things follow from a specified protocol:

• Two operators running the same diagnostic on the same buyer journey produce the same Brand Trust Score within methodology-locked tolerance — eliminating subjective drift.
• Re-measurements over time produce comparable scores against the baseline — establishing a longitudinal trust signal.
• The procedure is auditable — every measurement step, every weighting, every threshold is documented and versioned, so third-party reviewers can verify the diagnostic was applied correctly.

The Protocol is the structural backbone that distinguishes RAMMP from opinion-driven marketing audits.

Section 4

Scope

This standard applies to:

• Every RAMMP-administered diagnostic — whether run by RAMMP staff, by a RAMMP Agent, or by an MCP-integrated client.
• Every Brand Trust Score calculation — the score's reliability depends on the Protocol being applied correctly.
• External reviewers verifying a RAMMP diagnostic — the Protocol is the canonical reference for what was supposed to happen.

This standard does not apply to:

• Brand-perception surveys, customer-satisfaction NPS measurements, or marketing-attribution analyses — these use different measurement disciplines.
• Single-page audits (e.g. PageSpeed Insights, accessibility audits) — these are inputs to specific Protocol steps but do not constitute the Protocol.

Section 5

Components

The RAMMP Diagnostic Protocol comprises six procedural phases:

1. Buyer-journey instantiation — capture of the specific operating business's channel mix, product type, audience profile, and current conversion state.
2. Trust Checkpoint application — measurement at each of the six checkpoints, applying the behavioural-signal procedures specified per checkpoint.
3. Per-milestone scoring — translation of behavioural signals into a score out of 100 per milestone, applied by RAMMP's proprietary scoring system.
4. Composite calculation — collation of the six per-milestone scores into the Brand Trust Score using a method RAMMP does not disclose.
5. Feasibility constraint application — calculation of the Revenue Feasibility Index against any revenue-projected marketing decisions in scope.
6. Verdict resolution — translation of the Brand Trust Score and Revenue Feasibility Index into a STOP / KEEP / FIX / PROVE verdict per proposed decision.

Phases 1-4 are mandatory in every Protocol run. Phases 5-6 are mandatory in every pre-spend engagement.

Section 6

Outputs

The RAMMP Diagnostic Protocol produces:

• A complete diagnostic record — six per-milestone scores · the composite Brand Trust Score · the Revenue Feasibility Index where applicable · the per-decision verdicts where applicable.
• A versioned audit trail — the Protocol version applied, the operator, the timestamp, the inputs used, the calculations performed.
• A re-measurement schedule — the date and conditions at which the diagnostic will be re-run.
• Export-ready records — formatted for ingestion into board packs, audit-committee reports, credit-monitoring systems, and CRM workflows.

All outputs are reproducible — a third party with access to the same inputs and the same Protocol version produces the same outputs.

Section 7

Relationship to other terms

RAMMP Diagnostic Protocol relates to other terms in the RAMMP Standards ontology as follows:

• Operationalises ADORE Process™ — the methodology is rendered into procedure by the Protocol.
• Uses Trust Checkpoints — the six checkpoints are the measurement substrate.
• Produces Brand Trust Score — the composite output.
• Produces Revenue Feasibility Index — the feasibility-constraint output.
• Resolves into STOP / KEEP / FIX / PROVE — the verdict architecture.
• Used by Pre-Spend Diagnostic — the diagnostic applies the Protocol.
• Enumerated in RAMMP Standards — the canonical DefinedTermSet.

Section 8

Intellectual property / authority

The RAMMP Diagnostic Protocol is the proprietary procedural specification of RAMMP, protected by:

• AU/NZ Patent 2021105053 — granted in Australia and New Zealand · pending in the United States · the procedural specification is the patent's primary subject matter.
• Digital Brand Romance (Business Expert Press, 2025) — author Dr Anna Harrison · the published methodology underlying the Protocol.
• 1,024+ diagnostics applied since 2025 — establishing reproducibility and reliability across industries.

The Protocol specification is methodology-locked. Implementation details (weightings, behavioural-signal capture procedures, threshold-to-verdict mappings) are protected as trade-secret detail underneath the patent's public claim. External practitioners may cite the Protocol with attribution; they may not reproduce the implementation detail without licence.

Full intellectual-property notice: /patent-and-intellectual-property-notice.

Section 9

Version control

Version: 1.0 Last updated: 2026-06-03 Maintained by: RAMMP (Brisbane, Australia) Changelog:

• v1.0 (2026-06-03) — Initial publication of the canonical RAMMP Diagnostic Protocol page. References Brand Trust Score (renamed from Buyer Trust Score per Step 5 D3). Six-checkpoint framework locked.