ADORE Process™

Section 1

Term being defined

ADORE Process™.

The patented behavioural-trust methodology developed by Dr Anna Harrison that maps and measures buyer trust across six sequential milestones in the customer journey.

Section 2 · Definition

The ADORE Process™ is a patented six-milestone methodology developed by Dr Anna Harrison that maps how buyer trust builds across a customer journey — from arrival through marketing to the moment of truth at pricing — providing the behavioural framework for measuring and improving trust at each milestone before marketing capital is committed.

Section 3

Purpose

The ADORE Process™ exists to make buyer trust measurable, structural, and defensible.

Three things follow from the methodology:

• Marketing decisions can be evaluated against a quantitative trust signal, not opinion or campaign-metric intuition.
• The six milestones map the buyer's emotional journey to a repeatable measurement framework — applied identically across industries, scales, and business models.
• The methodology is auditable — every score, every verdict, every milestone traces back to the same structural logic.

ADORE Process™ is the substrate of every RAMMP-built diagnostic and product.

Section 4

Scope

This methodology applies to:

• Every RAMMP customer engagement — diagnostic-led measurement of buyer trust across the six milestones, pre-spend.
• The structural framework underneath the RAMMP Diagnostic Protocol, which operationalises the ADORE Process™ into a repeatable scoring procedure.
• External practitioners citing the methodology in academic, industry, or partner contexts — with reference to the canonical URI and the patent number.

This methodology does not apply to:

• Funnel-based marketing models — these treat the customer journey as a linear sequence; ADORE treats it as a structural map of trust checkpoints (see /blog/why-funnels-leak-emotion).
• Marketing-execution frameworks (campaign templates, growth playbooks) — these operate downstream of ADORE measurements.

Section 5

Components

The ADORE Process™ comprises six sequential trust milestones, numbered 01 to 06, each with a metaphor name and a plain name:

Each milestone is a behavioural-trust checkpoint — a structural moment where buyer trust either compounds or leaks. The methodology is sequential: a failure at milestone 02 (Branding) propagates downstream; a strength at milestone 02 is a precondition for milestone 03 (Website) to operate.

Canonical naming pattern: <number> / <metaphor> / <plain> — e.g. 01 / The Arrival / Marketing.

Section 6

Outputs

The ADORE Process™ produces:

• A milestone-by-milestone breakdown of buyer-trust integrity (the input to the Brand Trust Score).
• A structural diagnosis of where buyer trust is leaking — identifying the specific milestone(s) requiring remediation.
• A repeatable framework for ongoing measurement: the same six milestones can be re-scored over time, producing a longitudinal trust signal for the business.

The methodology itself does not produce a score directly — that is the function of the RAMMP Diagnostic Protocol (which operationalises ADORE) and the Brand Trust Score (which is its quantitative output).

Section 7

Relationship to other terms

ADORE Process™ relates to other terms in the RAMMP Standards ontology as follows:

• Operationalised by RAMMP Diagnostic Protocol — the protocol applies the methodology in repeatable scoring procedures.
• Documented in Digital Brand Romance (Business Expert Press, 2025) — the published book documenting the methodology in full.
• Protected by AU/NZ Patent 2021105053 (US pending) — the granted intellectual-property protection for the methodology.
• Underpins Pre-Spend Diagnostic — the diagnostic is built on the ADORE structural framework.
• Underpins Trust Checkpoints — the six checkpoints ARE the six milestones in measurement form.
• Enumerated in RAMMP Standards — the canonical DefinedTermSet.

Schema.org-level expression in JSON-LD: subjectOf (Book) · isBasedOn (Patent CreativeWork) · relatedTo (other DefinedTerms) — see adore-process.jsonld.

Section 8

Intellectual property / authority

The ADORE Process™ is the proprietary methodology of RAMMP (the marketing-governance platform), protected as follows:

• AU/NZ Patent 2021105053 — granted in Australia and New Zealand · pending in the United States · creator Dr Anna Harrison · published 2021-08-06 · viewable on the IP Australia registry.
• Digital Brand Romance (Business Expert Press, 2025) — the published book documenting the methodology in full. ISBN 978-1-63742-223-6 (paperback) · ISBN 978-1-63742-224-3 (eBook) · author Dr Anna Harrison.
• 1,024+ diagnostics applied since 2025, validating the methodology across industries (SaaS · healthcare · ecommerce · tourism · professional services · personal finance · B2B SaaS).

The "™" trademark is asserted for ADORE Process™ in RAMMP's marketing usage. Full intellectual-property notice: /patent-and-intellectual-property-notice.

Section 9

Version control

Version: 1.0 Last updated: 2026-06-03 Maintained by: RAMMP (Brisbane, Australia) Changelog:

• v1.0 (2026-06-03) — Initial publication of the canonical ADORE Process™ page (NEW per Step 6 D2). Six-milestone framework locked. Canonical naming pattern <number> / <metaphor> / <plain> established. ADORE+ 5-dimension variant explicitly rejected. "Retention" / "Expansion" milestone combinations explicitly rejected (they are outcomes of the 6-milestone framework, not milestones in it).