Brand Trust Score

Section 1

Term being defined

Brand Trust Score.

The quantitative output of the RAMMP Diagnostic Protocol — a composite score plus six per-milestone scores measuring buyer-trust integrity across the customer journey.

Section 2 · Definition

The Brand Trust Score is the quantitative output of the RAMMP Diagnostic Protocol. Each checkpoint is scored out of 100 by RAMMP's proprietary scoring system. The six scores are then collated into the Brand Trust Score using a method RAMMP does not disclose, gating STOP / KEEP / FIX / PROVE verdicts on marketing-spend decisions.

Section 3

Purpose

The Brand Trust Score exists to make buyer-trust integrity quantifiable, comparable, and defensible.

Three things follow from a quantitative score:

• Marketing decisions can be evaluated against a number rather than against opinion or campaign-metric proxies.
• Boards, audit committees, and credit officers can incorporate the score into governance decisions — see the lender and investor use cases at /for-lenders and /for-investors.
• The score is re-measurable on a defined cadence, producing a longitudinal trust signal that survives campaign-cadence noise.

The score is the headline metric of every RAMMP engagement.

Section 4

Scope

This standard applies to:

• Every RAMMP diagnostic run — the score is the canonical output.
• Every re-measurement cycle — re-scoring against the baseline produces the lift signal.
• External reporting where buyer-trust integrity is part of the audit surface — board packs, credit assessments, investor reports.

This standard does not apply to:

• Subjective brand-perception surveys — these measure opinion, not behavioural trust integrity.
• Marketing-attribution scores (multi-touch attribution, marketing-mix modelling) — these allocate credit retrospectively for performance, not measure structural trust integrity pre-spend.

Section 5

Components

The Brand Trust Score comprises seven numeric values:

Each checkpoint is scored out of 100 by RAMMP's proprietary scoring system. The six scores are then collated into the Brand Trust Score using a method RAMMP does not disclose.

Section 6

Outputs

The Brand Trust Score produces:

• A timestamped numeric value (composite + six per-milestone scores) that can be embedded in board packs, audit reports, and credit-monitoring systems.
• A weakest-milestone identification — surfacing the priority remediation.
• A change-from-baseline number on re-measurement — the lift signal.
• The input to the STOP / KEEP / FIX / PROVE verdict resolution.

All output values are versioned with the diagnostic run date and the protocol version applied.

Section 7

Relationship to other terms

Brand Trust Score relates to other terms in the RAMMP Standards ontology as follows:

• Produced by RAMMP Diagnostic Protocol — the protocol calculates the score.
• Produced by Pre-Spend Diagnostic — the diagnostic produces the score as its primary output.
• Inputs from Trust Checkpoints — the six checkpoint scores aggregate into the composite.
• Resolves into STOP / KEEP / FIX / PROVE — the verdict architecture consumes the score and produces a per-decision verdict.
• Built on ADORE Process™ — the methodology underlying the score.
• Enumerated in RAMMP Standards — the canonical DefinedTermSet.

Section 8

Intellectual property / authority

The Brand Trust Score is the proprietary measurement output of RAMMP, protected by:

• AU/NZ Patent 2021105053 — granted in Australia and New Zealand · pending in the United States.
• Digital Brand Romance (Business Expert Press, 2025) — author Dr Anna Harrison.
• 1,024+ diagnostics applied since 2025 — establishing validated reliability of the score across industries.

The methodology weighting underlying the composite calculation is patent-protected; the per-milestone scores can be cited externally with attribution.

Full intellectual-property notice: /patent-and-intellectual-property-notice.

Section 9

Version control

Version: 2.0 — renamed from "Buyer Trust Score" to "Brand Trust Score" 2026-06-03 Last updated: 2026-06-03 Maintained by: RAMMP (Brisbane, Australia) Changelog:

• v2.0 (2026-06-03) — Display name and JSON-LD name renamed from "Buyer Trust Score" to "Brand Trust Score" per Step 5 D3 messaging lock. URI preserved per immutability policy. Six-milestone framework locked.
• v1.0 — Initial publication (under legacy "Buyer Trust Score" name).