Premium · $49/mo
RAMMP Premium
DIY · for assessing a single borrower
See Premium →For Lenders
Capital-allocation decisions need quantitative signals. Marketing rarely provides them.
Borrowers report marketing spend as a line item. The line tells you nothing about whether the spend produces revenue — only that it was incurred.
RAMMP gives lenders a quantitative trust signal upstream of revenue: the Brand Trust Score.
Patent 2021105053 · AU + NZ granted · US pending1,000+ diagnostics since 2025Quantitative trust signals for capital-allocation
The 6 places the credit thesis decides
Six places where a borrower's marketing capital either compounds revenue — or evaporates.
- 01
The Arrival · MARKETING
"Is the borrower's marketing producing measurable revenue?"
- 02
The First Impression · BRANDING
"Does the brand support pricing power?"
- 03
The First Date · WEBSITE
"Is the digital conversion path quantifiable?"
- 04
The Honeymoon · COMMITMENT
"Are sign-ups producing trackable revenue?"
- 05
The Reality · ONBOARDING
"Is customer activation defensible against the credit thesis?"
- 06
The Moment of Truth · PRICING
"Are unit economics defensible to the credit committee?"
Find your lever
Three ways the diagnostic operates — pick the scale that matches your book.
Agent · from $499/mo
RAMMP Agent
Use ours · per borrower · Website base + 12-month commit
Apply for beta →MCP · Free
RAMMP MCP
Bring your team's AI stack · plug RAMMP into existing credit-assessment workflows
See MCP →Cross-portfolio deployment under annual licence? Talk to us about Enterprise → /enterprise
What the diagnostic produced
Quantitative lifts. Defensible to credit committee.
138%
More net payers
PocketSmith · Personal Finance
170%
Lower website exits
NextMinute · B2B SaaS
300%
More lead gen · one UX fix
Quipcheck · B2B SaaS
The measurement underneath
Every verdict on this page traces back to the published RAMMP Standards.
Common questions
Before you sign up.
How does the Brand Trust Score fit into credit assessment?
The Brand Trust Score is a quantitative measurement of the buyer-trust capital underpinning the borrower's revenue. Low score = revenue at risk of leaking. High score = revenue base structurally defensible. The score is timestamped, versioned, and re-runnable on a cadence — useful for both pre-funding diligence and ongoing covenant monitoring.
Is the diagnostic peer-reviewed?
Yes. Published in Digital Brand Romance (Business Expert Press, 2025). Patent 2021105053 granted in Australia and New Zealand · US pending. Validated across 1,024+ diagnostics since 2025.
Can borrowers be required to maintain a baseline score?
Yes — that's a documented use case under Enterprise licence. Some lenders attach a minimum Brand Trust Score to ongoing covenants. RAMMP supports the cadenced re-scoring needed for that — monthly diagnostic runs · scored outputs exportable into existing credit-monitoring systems.
What's the data-residency story for cross-border lending?
Standard hosting on Lovable. Enterprise licence supports custom-deployment configurations for jurisdictions with specific residency requirements. Operator confirms current Enterprise data-residency posture at scoping.
How is this different from financial-statement analysis?
Financial statements look backward at what happened. RAMMP measures whether the buyer-trust capital producing those revenues is structurally stable. Financials confirm last quarter's revenue. RAMMP signals whether next quarter's revenue is defensible.
Add quantitative trust signals to your credit thesis.
Run the diagnostic on a borrower. Bring the Brand Trust Score into the credit-assessment pack.