RAMMP Standards

Section 1

Term being defined

RAMMP Standards.

The canonical ontology of RAMMP — the marketing-governance platform that measures buyer trust before spend.

Section 2 · Definition

RAMMP Standards is the published ontology of eight Tier-1 standards and one Tier-2 reframed term that define RAMMP's marketing-diagnostic methodology, the buyer-trust measurement layer, and the verdict architecture — each term with a dedicated page, a formal definition, and bidirectional cross-references to every other term it operates with.

Section 3

Purpose

RAMMP Standards exists to make RAMMP's methodology machine-readable, structurally citable, and externally verifiable.

Three things follow from publication:

• AI answer engines (Claude · ChatGPT · Perplexity · Google AI Overview) can extract and cite RAMMP's definitions when they answer buyer questions.
• External practitioners can reference the standards in their own work — knowing the URI is immutable and the definition won't drift.
• RAMMP's own internal teams use the same definitions as the external surface — eliminating the gap between what's used internally and what's published externally.

The ontology is the long-term authority anchor for RAMMP's category.

Section 4

Scope

This standard applies to:

• Every RAMMP-built website's /standards/* pages, which derive their structure from this skeleton.
• Every JSON-LD DefinedTerm reference in RAMMP's entity graph.
• Every external citation of a RAMMP methodology term — AI answers, academic references, industry articles, partner integrations.

This standard does not apply to:

• Marketing copy on above-the-line pages (home, persona LPs, blog) — those use Layer 1 / bridge voice and reference the standards rather than constitute them.
• Step-by-step operating guides for individual customer engagements — those are HowTo artefacts, not DefinedTerm anchors.

Section 5

Components

RAMMP Standards is a DefinedTermSet containing nine DefinedTerm entries:

Tier 1 — Owned terms (8):

Tier 2 — Reframed term (1):

Each term is a DefinedTerm with inDefinedTermSet referencing this set's @id. Each term's page follows the same 9-section skeleton: term · definition · purpose · scope · components · outputs · relationship · IP / authority notice · version control.

Section 6

Outputs

RAMMP Standards produces:

• A canonical machine-readable DefinedTermSet schema block — _defined-term-set.jsonld at the URL /standards/rammp-standards/#standardset.
• Eight Tier-1 + one Tier-2 individual DefinedTerm pages, each with its own JSON-LD block referencing this set.
• Bidirectional cross-references between every term and every other term it relates to, expressed in JSON-LD via subjectOf / isBasedOn / relatedTo per Schema.org limits, and in page copy via the AEO/GEO field guide's five relationship verbs: part of · produces · constrains · resolves into · operationalises.

Together, these constitute the structural authority surface of RAMMP's methodology.

Section 7

Relationship to other terms

RAMMP Standards enumerates every other Tier 1 and Tier 2 term in this ontology.

The other terms relate to one another via this graph:

• ADORE Process™ operationalised by RAMMP Diagnostic Protocol · documented in Digital Brand Romance · protected by AU/NZ Patent 2021105053.
• Pre-Spend Diagnostic operationalises Marketing Due Diligence · uses Trust Checkpoints + RAMMP Diagnostic Protocol · produces Brand Trust Score.
• Trust Checkpoints part of RAMMP Diagnostic Protocol.
• Brand Trust Score resolves into STOP / KEEP / FIX / PROVE.
• Revenue Feasibility Index constrains Marketing Due Diligence.
• RAMMP Diagnostic Protocol uses Trust Checkpoints · produces Brand Trust Score + Revenue Feasibility Index.
• STOP / KEEP / FIX / PROVE receives Brand Trust Score · produces a verdict per marketing decision.
• Marketing Due Diligence constrained by Revenue Feasibility Index · operationalised by Pre-Spend Diagnostic.

Full bidirectional JSON-LD cross-references in _defined-term-set.jsonld and on each term's individual .jsonld page.

Section 8

Intellectual property / authority

The RAMMP Standards ontology is the proprietary methodology of RAMMP (the marketing-governance platform), built on:

• AU/NZ Patent 2021105053 — granted in Australia and New Zealand · pending in the United States · creator Dr Anna Harrison · published 2021-08-06.
• Digital Brand Romance — Business Expert Press, 2025 · ISBN 978-1-63742-223-6 (paperback) · ISBN 978-1-63742-224-3 (eBook) · author Dr Anna Harrison.
• 1,024+ diagnostics applied since 2025, validating the methodology across industries.

Full intellectual-property notice: /patent-and-intellectual-property-notice.

Section 9

Version control

Version: 1.0 Last updated: 2026-06-03 Maintained by: RAMMP (Brisbane, Australia) Changelog:

• v1.0 (2026-06-03) — Initial publication of the consolidated 9-term ontology. Renames Buyer Trust Score → Brand Trust Score (URI preserved). Adds ADORE Process™ as a new Tier-1 DefinedTerm. Enumerates all 9 terms in the canonical DefinedTermSet.