STOP / KEEP / FIX / PROVE

Section 1

Term being defined

STOP / KEEP / FIX / PROVE.

RAMMP's four-state verdict architecture that resolves every proposed marketing decision into one of four explicit dispositions, based on the Brand Trust Score and the Revenue Feasibility Index.

Section 2 · Definition

STOP / KEEP / FIX / PROVE is RAMMP's four-state verdict architecture that resolves every marketing decision into one of four explicit dispositions — STOP (do not proceed), KEEP (proceed as planned), FIX (proceed after specified remediations), or PROVE (proceed only after specified validations) — based on the Brand Trust Score and the Revenue Feasibility Index.

Section 3

Purpose

The verdict architecture exists to make marketing-spend decisions binary in practice while remaining defensible in measurement.

Three things follow from a four-state verdict:

• Every marketing decision has an explicit disposition — there is no "we'll see" state that defers accountability.
• Each disposition carries an unambiguous next action — approve, hold, remediate first, or validate first — eliminating the most common cause of marketing-decision drift.
• The verdict is auditable — the score that produced it, the milestones that informed it, and the protocol applied are all timestamped and exportable.

The architecture replaces marketing-decision intuition with structural disposition.

Section 4

Scope

This standard applies to:

• Every marketing decision evaluated under the RAMMP Diagnostic Protocol — including campaign budgets, channel-mix shifts, agency engagements, content investments, and product-marketing launches.
• Every Marketing Due Diligence record — the verdict is the canonical disposition logged.

This standard does not apply to:

• Operational marketing tasks below a materiality threshold — daily content publishing, routine ad-account maintenance, and similar work does not require a per-decision verdict.
• Decisions that pre-date the diagnostic baseline — historic decisions are not retroactively re-verdicted.

Section 5

Components

The verdict architecture comprises four mutually-exclusive states:

Each verdict carries:

• The numeric inputs that produced it (Brand Trust Score composite + per-milestone scores; Revenue Feasibility Index).
• The specific remediation or validation conditions (for FIX and PROVE).
• The re-measurement cadence after disposition (the date by which the verdict will be re-evaluated).

Section 6

Outputs

The verdict architecture produces:

• A single canonical disposition per decision in scope — exportable as a string into board packs, audit committee reports, and credit-monitoring systems.
• The structural rationale for the disposition — which milestone(s) produced the verdict and what action would change it.
• The next decision point — the date and condition at which the verdict will be re-evaluated.

All verdicts are timestamped and versioned with the protocol that produced them.

Section 7

Relationship to other terms

STOP / KEEP / FIX / PROVE relates to other terms in the RAMMP Standards ontology as follows:

• Receives Brand Trust Score — the score is the primary input that determines the verdict.
• Receives Revenue Feasibility Index — the RFI is the secondary input on revenue-projected decisions.
• Produced by Pre-Spend Diagnostic — the diagnostic resolves into a verdict at the conclusion of each engagement.
• Produced by RAMMP Diagnostic Protocol — the protocol specifies the per-input thresholds that map to each verdict.
• Gates Marketing Due Diligence — Marketing Due Diligence is the documentation surface; the verdict is the disposition logged.
• Built on ADORE Process™ — the methodology underlying the verdict logic.
• Enumerated in RAMMP Standards — the canonical DefinedTermSet.

Section 8

Intellectual property / authority

The STOP / KEEP / FIX / PROVE verdict architecture is the proprietary disposition framework of RAMMP, protected by:

• AU/NZ Patent 2021105053 — granted in Australia and New Zealand · pending in the United States.
• Digital Brand Romance (Business Expert Press, 2025) — author Dr Anna Harrison.
• 1,024+ diagnostics applied since 2025.

Full intellectual-property notice: /patent-and-intellectual-property-notice.

Section 9

Version control

Version: 1.0 Last updated: 2026-06-03 Maintained by: RAMMP (Brisbane, Australia) Changelog:

• v1.0 (2026-06-03) — Initial publication of the canonical STOP / KEEP / FIX / PROVE page. Slash formatting locked (single-space slashes throughout). Border-colour mapping aligned with Step 7 palette (signal-coral · mint · voltage · bloom).